Rivaldo, Aldo (2026) PENGARUH FASILITAS, KEPERCAYAAN KONSUMEN, DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PENGGUNAAN JASA PT. POS INDONESIA CABANG KUNINGAN JAWA BARAT. S1 / D3 thesis, Universitas Kuningan.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh fasilitas, kepercayaan konsumen dan citra perusahaan secara simultan maupun parsial terhadap keputusan penggunaan jasa . Metode penelitian yang digunakan adalah metode deskriptif. Pengumpulan data digunakan dengan cara membagikan kuesioner melalui gform. Sampel yang diambil pada penelitian ini sebanyak 160 responden dengan menggunakan teknik purposive sampling. Analisis data yang digunakan yaitu analisis regresi linier berganda dengan variabel fasilitas, kepercayaan konsumen dan citra perusahaan sebagai variabel independen dan keputusan penggunaan jasa sebagai variabel dependen. Hasil penelitian menunjukan bahwa : (1) Fasilitas, Kepercayaan Konsumen dan Citra Perusahaan berpengaruh secara simultan terhadap Keputusan Penggunaan Jasa. (2) Fasilitas berpengaruh positif dan signifikan terhadap Keputusan Penggunaan Jasa. (3) Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Keputusan Penggunaan Jasa. (4) Citra Peusahaan berpengaruh positif dan terhadap Keputusan Penggunaan Jasa.

The purpose of this research was to determine the effect of facilities, consumer trust, and company image both simultaneously and partially on the decision to use services. The research method used is descriptive method. Data collection was done by distributing questionnaires via Google Forms. The sample taken in this study consisted of 160 respondents using purposive sampling technique. The data analysis used is multiple linear regression analysis with the variables of facilities, consumer trust, and company image as independent variables and the decision to use services as the dependent variable. The results of the study show that: (1) Facilities, Consumer Trust, and Company Image have a simultaneous effect on the Decision to Use Services. (2) Facilities have a positive and significant effect on the Decision to Use Services. (3) Consumer Trust has a positive and significant effect on the Decision to Use Services. (4) The Corporate Image has a positive influence on the Decision to Use Services.

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: Kata kunci: Fasilitas, Kepercayaan Konsumen, Citra Perusahaan dan Keputusan Penggunaan Jasa. Keywords: Facilities, Consumer Trust, Corporate Image, and Service Usage Decisions.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: S.E Aldo Rivaldo
Date Deposited: 02 Feb 2026 07:23
Last Modified: 02 Feb 2026 07:23
URI: https://rama.uniku.ac.id/id/eprint/4658

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