Di Kabupaten Kuningan terdapat salah satu keindahan alam yang sangat indah yaitu Objek Wisata Cipanas Subang yang terletak di Subang Kuningan Jawa Barat, tempat ini ramai dikunjungi oleh wisatawan pada hari biasa maupun hari libur. Namun disayangkan Objek Wisata Cipanas Subang mengalami penurunan tingkat jumlah wisatawan sehingga menyebabkan penurunan pendapatan dari hasil penjualan tiket. Kurangnya informasi terkait Objek Wisata Cipanas Subang secara luas sehingga masyarakat kurangnya informasi terkait tempat pemandian ini dan khasiat yang dimiliki oleh Objek Wisata ini. Konsep manajemen hubungan pelanggan (Customer Relationship Management) memegang peranan yang sangat penting di dalam suatu perusahaan atau organisasi. Kunci keberhasilan suatu perusahaan tidak hanya bergantung kepada kualitas produk atau jasa yang dihasilkan , tetapi juga bergantung kepada seberapa besar upaya perusahaan dalam memuaskan kebutuhan pelanggan, bagaimana memberikan pelayanan yang baik, dan bagaimana memastikan pelanggan tersebut untuk menjadi pelanggan yang setia. Maka digunakan metode Customer Relationship Managemen Analitycal menggunakan metodelogi Waterfall. Pengembangan sistem menggunakan PHP dengan framework Codeigniter, Javascript dan MySQL sebagai basis data. Informasi yang dibangun dikelola oleh pelanggan dan admin. Pengujian system menggunakan pengujian White Box Tesing, dan Black Box Testing. Dengan adanya strategi Customer Relationship Managemen Analitycal ini diharapkan mampu memberikan pelayanan terbaik bagi wisatawan Objek Wisata Cipanas Subang.
Kata Kunci : Analytical Customer Relationship Management, PHP, White Box Tesing, Black Box Testing

In Kuningan Regency there is one of the most beautiful natural tourism spot. It is located in Cipanas Subang Kuningan, West Java. This place is busy with tourists visiting on weekdays and holidays. However, it is unfortunate that the Cipanas Subang tourist attraction has experienced a decline in the number of tourists, causing a decrease in income from ticket sales. The concept of customer relationship management (Customer Relationship Management) plays a very important role in a company or organization. The key to the success of a company not only depends on the quality of the products or services produced, but also on how much effort of the company to satisfy customers needs, how to provide good service, and how to ensure that these customers become loyal customers. This research aims to develop a web based ticketing application and to implement Analytical Customer Relationship Managemen on web based ticketing application in Cipanas Subang Tourism Objet. This research uses Analytical Customer Relationship Management and to develop the system, it uses Waterfall method, PHP programming language with the Codeigniter framework, Javascript and MySQL as the database. The information built is managed by customers and admin. System testing uses White Box Testing and Black Box Testing. With this Analytical Customer Relationship Management strategy, it is hoped that it will be able to provide the best service for tourists at the Cipanas Subang tourist attraction.
Keywords : Analytical Customer Relationship Management, PHP, White Box Tesing, Black Box Testing.