Tujuan penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth, online customer review, dan kualitas informasi terhadap minat beli pada e-commerce Blibli di masyarakat Kabupaten Kuningan. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 150 responden menggunakan teknik non probability sampling dengan metode purposive sampling. Hasil penelitian menunjukkan bahwa electronic word of mouth, online customer review, dan kualitas informasi berpengaruh secara simultan serta positif dan signifikan secara parsial terhadap minat beli pada e-commerce Blibli. Hal ini menunjukkan bahwa setiap perubahan pada electronic word of mouth, online customer review, dan kualitas informasi dapat memengaruhi minat beli konsumen pada e-commerce Blibli.
Kata Kunci: Electronic Word Of Mouth, Online Customer Review, Kualitas Informasi, Minat Beli.

The purpose of this study was to determine the influence of electronic word of mouth, online customer review, and information quality on purchase intention toward Blibli e-commerce among the people of Kuningan Regency. The study was conducted using a quantitative approach by distributing questionnaires to 150 respondents selected through a non-probability sampling technique with a purposive sampling method. The results showed that electronic word of mouth, online customer review, and information quality simultaneously, as well as positively and significantly partially, affected purchase intention toward Blibli e-commerce. This indicates that any changes in electronic word of mouth, online customer review, and information quality can influence consumer purchase intention toward Blibli e-commerce.
Keywords: Electronic Word Of Mouth, Online Customer Review, Information Quality, Purchase Intention.