Pramesti, Siska Lidya (2024) RANCANG BANGUN SISTEM CRM ANALISIS BERBASIS WEB DALAM SEGMENTASI PRODUK PADA KADEKITA COFFE MENGGUNAKAN OLAP. S1 / D3 thesis, Universitas Kuningan.

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Abstract

Kadekita Coffee merupakan dua bisnis usaha antara adik dan kakak yang digabungkan menjadi satu sehingga nama tempat kopinya itu sendiri bernama “Kadekita Coffee”. Kedai ini menjual berbagai macam minuman kopi mulai dari kopi americano, latte, manual brew dan sebagainya. Dalam proses bisnisnya, pihak Kadekita Coffee kesulitan dalam pengambilan keputusan serta kurangnya pemahaman terhadap konsumen menyebabkan penurunan dalam penjualan serta kurang tepatnya dalam penentuan strateginya. Maka dari itu diperlukan suatu solusi untuk membantu memberikan solusi dalam proses bisnis di Kadekita Coffee. Dengan adanya penelitian ini bertujuan untuk membangun sistem penjualan kopi yang menerapkan konsep CRM Analisis didalamnya. Sistem ini dibangun dengan metode Waterfall dan meodel perancangan seperti Flowmap, Diagram Konteks, Data Flow Diagram (DFD), dan Entity Relationship Diagram (ERD). Rancangan tersebut diimplementasikan menggunakan PHP dan Laravel sehingga menghasilkan sistem penjualan kopi berbasis website dengan menerapkan CRM Analisis dan OLAP jenis ROLAP. Sistem yang dibangun membantu pihak Kadekita Coffee mulai dari pengelolaan data, melakukan analisis, memudahkan dalam pengambilan keputusan, sampai penentuan strategi penjualannya.

Kata Kunci: CRM Analisis, Data Flow Diagram(DFD), OLAP, ROLAP, Waterfall

Kadekita Coffee is two businesses between a brother and sister combined into one so that the name of the coffee place itself is called "Kadekita Coffee". This shop sells various kinds of coffee drinks ranging from Americano coffee, lattes, manual brew and so on. In its business process, Kadekita Coffee has difficulty in making decisions and a lack of understanding on consumers causes a decline in sales and lack of precision in determining its strategy. Therefore, a solution is needed to help providing solutions in the business process at Kadekita Coffee. With this research, the aim is to build a coffee sales system that applies the concept of Analytical CRM. This system is built using the Waterfall method and design models such as Flowmap, Context Diagram, Data Flow Diagram (DFD), and Entity Relationship Diagram (ERD). This design is implemented using PHP and Laravel to produce a website-based coffee sales system by implementing CRM Analysis and ROLAP type OLAP. The system built helps Kadekita Coffee from managing data, conducting analysis, making decision making easier, to determining sales strategies.

Keywords: CRM Analysis, Data Flow Diagram (DFD), OLAP, ROLAP, Waterfall

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: CRM Analisis, Data Flow Diagram(DFD), OLAP, ROLAP, Waterfall, CRM Analysis, Data Flow Diagram (DFD), OLAP, ROLAP, Waterfall
Subjects: L Education > L Education (General)
T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > S1 Sistem Informasi
Depositing User: S.Kom Siska Lidya Pramesti
Date Deposited: 20 Aug 2024 02:36
Last Modified: 20 Aug 2024 02:36
URI: https://rama.uniku.ac.id/id/eprint/535

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