Penelitian ini bertujuan untuk mengetahui pengaruh baik secara parsial maupun simultan dari pengaruh kualitas fotografi, keahlian, dan rekomendasi terhadap keputusan pembelian. Metode yang digunakan dalam penelitian ini Adalah verifikatif dan deskriptif, Dimana sampel dalam penelitian sebanyak 140 responden, Dimana dianalisis dengan regresi berganda dengan bantuan spss. Hasil penelitian menunjukan Terdapat pengaruh yang positif antara kualitas fotografi terhadap keputusan pembelian. Artinya semakin baik kualitas foto yang dihasilkan, maka semakin tinggi juga keputusan pembeliannya. Terdapat pengaruh yang positif antara keahlian terhadap keputusan pembelian. Artinya semakin baik keahlian fotografer, maka semakin tinggi pula keputusan pembeliannya. Terdapat pengaruh yang positif antara rekomendasi terhadap keputusan pembelian. Artinya semakin banyak rekomendasi, maka semakin tinggi pula keputusan pembeliannya. Terdapat pengaruh pengaruh kualitas fotografi, keahlian dan rekomendasi terhadap keputusan pembelian. Artinya semakin baik kualitas fotografi, keahlian dan rekomendasi maka semakin baik juga keputusan pembelian.

This study aims to determine both the partial and simultaneous influence of photography quality, expertise, and recommendations on purchase decisions. The research method employed is a combination of descriptive and verificative approaches, with a sample of 140 respondents. The data were analyzed using multiple regression with the assistance of SPSS. The results show that there is a positive influence between photography quality and purchase decisions. This means that the better the quality of the photos produced, the higher the purchase decision. There is also a positive influence between expertise and purchase decisions, indicating that the higher the photographer’s expertise, the stronger the purchase decision. Likewise, recommendations have a positive influence on purchase decisions, meaning that the more recommendations consumers receive, the stronger their purchase decision. Furthermore, photography quality, expertise, and recommendations simultaneously have a significant positive influence on purchase decisions. In other words, the better the photography quality, expertise, and recommendations, the stronger the consumers’ purchase decision.