Ardika, Fahreza Putra (2025) IMPLEMENTASI E-COMMERCE DALAM MENINGKATKAN PENJUALAN SPAREPART MOTOR PADA TOKO SALUYU. S1 / D3 thesis, Universitas Kuningan.

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Abstract

Perkembangan teknologi informasi telah mendorong pelaku usaha untuk beradaptasi dengan sistem penjualan modern, salah satunya melalui implementasi e-commerce. E-commerce memberikan kemudahan bagi pelanggan dalam mengakses informasi produk, melakukan pemesanan, serta menyelesaikan transaksi secara online tanpa batasan geografis. Toko Saluyu Motor, sebuah UMKM yang bergerak di bidang penjualan sparepart motor, masih menerapkan sistem penjualan manual yang membatasi jangkauan pasar dan efisiensi operasional. Penelitian ini bertujuan untuk membangun website e-commerce guna membantu pelanggan dalam melakukan transaksi secara daring dan memperluas cakupan layanan ke wilayah di luar Kertawangunan – Sindangagung. Selain itu, sistem ini juga dirancang untuk meningkatkan akurasi dalam pengelolaan data transaksi dan stok barang. Melalui implementasi teknologi ini, Toko Saluyu Motor diharapkan mampu meningkatkan daya saing, memperluas pasar, serta memberikan pelayanan yang lebih optimal sebagai bagian dari penguatan UMKM di era digital.

The development of information technology has encouraged business actors to adapt to modern sales systems, one of which is through the implementation of e-commerce. E-commerce provides convenience for customers in accessing product information, placing orders, and completing transactions online without geographical limitations. Saluyu Motor, an MSME engaged in the sale of motorcycle spare parts, still applies a manual sales system that limits market reach and operational efficiency. This study aims to develop an e-commerce website to assist customers in conducting transactions online and to expand service coverage beyond the Kertawangunan – Sindangagung area. In addition, the system is designed to improve accuracy in managing transaction data and inventory. Through the implementation of this technology, Saluyu Motor is expected to enhance competitiveness, expand its market, and provide more optimal services as part of strengthening MSMEs in the digital era.

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: implementasi, e-commerce, sparepart, UMKM, Saluyu Motor
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Ilmu Komputer > S1 Sistem Informasi
Depositing User: S.Kom. Fahreza Putra Ardika
Date Deposited: 20 Apr 2026 06:25
Last Modified: 20 Apr 2026 06:25
URI: https://rama.uniku.ac.id/id/eprint/4840

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