Damayanti, Nia (2025) PENGARUH LITERASI KEUANGAN, CASHLESS SOCIETY DAN LOCUS OF CONTROL TERHADAP PERILAKU KONSUMTIF (Survei Pada Kalangan Generasi Z di Kabupaten Kuningan). S1 / D3 thesis, Universitas Kuningan.

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh literasi keuangan, cashless society dan locus of control terhadap perilaku konsumtif. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah generasi Z di Kabupaten Kuningan dengan metode pengambilan sampel slovin sehingga didapatkan sampel sebanyak 400 responden. Teknik sampel menggunakan non probability sampling. Teknik pengumpulan data menggunakan teknik angket. Skala angket yang digunakan berupa skala interval 1-10. Analisis data menggunakan analisis regresi linear berganda dengan bantuan aplikasi SPSS 26. Hasil penelitian menunjukan bahwa : (1) variabel literasi keuangan berpengaruh negatif dan signifikan terhadap perilaku konsumtif, (2) variabel cashless society berpengaruh positif dan signifikan terhadap perilaku konsumtif, (3) variabel locus of control berpengaruh negatif dan signifikan terhadap perilaku konsumtif, (H4) variabel literasi keuangan, cashless society dan locus of control secara simultan berpengaruh terhadap perilaku konsumtif.
Kata kunci: Literasi Keuangan, Cashless Society, Locus Of Control, Perilaku Konsumtif

The aim of this study was to determine the Effect Of Financial Literacy, Cashless Society and Locus Of Control on Consumer Behavior. This type of research was quantitative research. The population in this generation Z in Kuningan regency with the slovin method so that a sample of 400 respondents was obtained. The sample technique used non probability sampling. The data collection technique used a questionnaire technique. The questionnaire scale used is an interval scale of 1-10. Data analysis used multiple linear regression analysis assisted by the SPSS 26 application. The results of this study indicate that: (1) Financial Literacy had a negative and significant effect on Consumer Behavior. (2) Cashless Society had a positive and significant effect on Consumer Behavior. (3) Locus Of Control had a negative and significant effect on Consumer Behavior. (4) Financial Literacy, Cashless Society and Locus Of Control simultaneously affect Consumer Behavior.
Keywords: Financial Literacy, Cashless Society, Locus Of Control, Consumer Behavior

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: Kata kunci: Literasi Keuangan, Cashless Society, Locus Of Control, Perilaku Konsumtif Keywords: Financial Literacy, Cashless Society, Locus Of Control, Consumer Behavior
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: S.E Damayanti Nia
Date Deposited: 15 Dec 2025 03:33
Last Modified: 15 Dec 2025 03:33
URI: https://rama.uniku.ac.id/id/eprint/4207

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