Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance, kepemimpinan transformasional, dan beban kerja terhadap semangat kerja karyawan di sektor otomotif, khususnya di dealer motor Arista Motor Kuningan. Dalam konteks persaingan yang semakin ketat di industri jual beli sepeda motor di Indonesia, penting bagi perusahaan untuk mempertahankan semangat kerja karyawan agar dapat meningkatkan produktivitas dan kualitas pelayanan kepada pelanggan. Populasi penelitian sebanyak 90 karyawan dengan metode sample jenuh, Teknik pengumpulan data menggunakan angket dan skala interval. Data hasil penelitian diolah menggunakan SPSS versi 26. Metode analisis data menggunakan metode kuantitatif dengan Analisis linear berganda dan analisis jalur dengan melakukan pengujian instrumen serta pengujian asumsi klasik terlebih dahulu. Hasil penelitian menunjukan bahwa work life balance berpengeruh positif terhadap semangat kerja, sedangkan kepemimpinan tranformasional dan bebabn kerja berpengaruh negatif terhadap semangat kerja
Kata Kunci : Work Life Balance, Kepemimpinan Transformsional, Beban Kerja, Semangat Kerja

This study aimed to analyze the influence of work-life balance, transformational leadership, and workload on employee morale in the automotive sector, specifically at Arista Motor Kuningan dealership. In the context of increasingly intense competition in the motorcycle sales industry in Indonesia, it was important for companies to maintain employee morale to enhance productivity and service quality to customers. The population of the study consisted of 90 employees using a saturated sampling method. Data were collected through questionnaires using an interval scale. The data were processed using SPSS version 26. The data analysis method employed a quantitative approach with multiple linear regression and path analysis, preceded by instrument testing and classical assumption testing. The results of the study showed that work-life balance had a positive effect on employee morale, while transformational leadership and workload had a negative effect on employee morale.
Keywords: Work Life Balance, Transformational Leadership, Workload, Morale