Ramdoni, Moh. Sahid Sulton (2024) PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH (Survei pada Nasabah Bank KB Bukopin KCP Majalengka). S1 / D3 thesis, Universitas Kuningan.

[thumbnail of ABSTRAK] Text (ABSTRAK)
ABSTRAK.pdf

Download (1MB)
[thumbnail of BAB I] Text (BAB I)
BAB I.pdf

Download (256kB)
[thumbnail of BAB II] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only

Download (211kB) | Request a copy
[thumbnail of BAB III] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only

Download (800kB) | Request a copy
[thumbnail of BAB IV] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only

Download (524kB) | Request a copy
[thumbnail of BAB V] Text (BAB V)
BAB V.pdf

Download (324kB)
[thumbnail of DAFTAR PUSTAKA] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf

Download (241kB)
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Repository staff only

Download (4MB) | Request a copy
Official URL: https://rama.uniku.ac.id

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan terhadap kepuasan nasabah, survei terhadap Nasabah Bank KB Bukopn KCP Majalengka. Penelitian ini menggunakan metode kuantitatif dengan menggunakan analisis deskrptif. Sampel yang diambil dalam penelitian ini sebanyak 100 responden. Teknik pengambilan data melalui kuesioner yang telah teruji validitas dan reliabilitas dan disebarkan kepada Nasabah Bank KB Bukopin KCP Majalengka yang menjadi sampel dalam penelitian. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda, uji t (Parsial) dan uji F (Simultan). Hasil penelitian menunjukkan bahwa: (1) Fasilitas memiliki pengaruh positif dan signifikan terhadap kepuasan nasabah. (2) Kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan nasabah. (3) Fasilitas dan Kualitas pelayanan bersama-sama berpengaruh signifikan terhadap kepuasan Nasabah Bank KB Bukopin KCP Majalengka. Dari hasil penelitian ini dapat disimpulkan bahwa semakin baik fasilitas dan kualitas pelayanan pada Bank KB Bukopin KCP Majalengka, maka semakin tinggi juga kepuasan nasabah pada Bank KB Bukopin KCP Majalengka.

This research aims to determine the effect of facilities and service quality on customer satisfaction, a survey of Bank KB Bukopn KCP Majalengka customers. This research uses quantitative methods using descriptive analysis. The sample taken in this research was 100 respondents.The data collection technique is through a questionnaire that has been tested for validity and reliability and distributed to Bank KB Bukopin KCP Majalengka customers who arethe samples in the research. The data analysis techniques used are multiple linear regression analysis, t test (Partial) and F test (Simultaneous). The research results show that: (1) Facilities have a positive and significant influence on customer satisfaction. (2) Service quality has a positive and significant influence on customer satisfaction. (3) Facilities and service quality together have a significant effect on customer satisfaction atBank KBBukopin KCP Majalengka.Fromtheresults ofthis research it can be concluded that the better the facilities and service quality at Bank KB Bukopin KCP Majalengka, the higher the customer satisfaction at Bank KB Bukopin KCP Majalengka.

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: Fasilitas, Kualitas pelayanan dan Kepuasan nasabah, Facilities, Service Quality and Customer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: S.E Moh. Sahid Sulton Ramdoni
Date Deposited: 20 Nov 2025 03:43
Last Modified: 20 Nov 2025 03:43
URI: https://rama.uniku.ac.id/id/eprint/3666

Actions (login required)

View Item
View Item