Minat beli konsumen terhadap Scarlett di Shopee kalah bersaing dari produk Somethinc dan Bening’s dan apabila minat beli ini tidak segera diatasi akan berdampak pada volume penjualan produk Scarlett itu sendiri.. Tujuan penelitian ini adalah untuk mengetahui pengaruh costumer review dan kualitas produk terhadap minat beli melalui variabel kepercayaan. Metode yang digunakan dalam penelitian ini adalah metode verifikatif dan deskriptif. Pengambilan sampel dalam mengisi kuesioner adalah sebesar 100 responden dengan teknik accidental sampling. Pengumpulan data menggunakan angket dengan skala interval (1-10). Analisis data terdiri dari uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif, uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas dan uji autokorelasi), serta analisis jalur dengan dibantu aplikasi SPSS dan Sobel Test. Hasil penelitian menunjukkan bahwa : (1) Costumer review berpengaruh positif terhadap kepercayaan konsumen pada produk Scarlett di Marketplace Shopee, (2) Kualitas produk berpengaruh positif terhadap kepercayaan konsumen pada produk Scarlett di Marketplace Shopee, (3) Costumer review berpengaruh positif terhadap minat beli konsumen pada produk Scarlett di Marketplace Shopee, (4) Kualitas produk berpengaruh positif terhadap minat beli konsumen pada produk Scarlett di Marketplace Shopee, (5) Kepercayaan berpengaruh positif terhadap minat beli konsumen pada produk Scarlett di Marketplace Shopee, (6) Costumer review berpengaruh terhadap minat beli produk Scarlett melalui variabel kepercayaan di Marketplace Shopee, dan (7) Kualitas produk berpengaruh terhadap minat beli produk Scarlett melalui variabel kepercayaan di Marketplace Shopee.
Kata Kunci : costumer review, kualitas produk, minat beli

Consumer buying interest in Scarlett at Shopee was unable to compete with Something's and Bening's products and if this buying interest was not addressed immediately it will have an impact on the sales volume of the Scarlett product itself. The purpose of this study was to determine the effect of customer reviews and product quality on purchase intention through variables trust. The method used in this research was a verification and descriptive method. Sampling in filling out the questionnaire amounted to 100 respondents with accidental sampling technique. Data collection uses a questionnaire with an interval scale (1-10). Data analysis consisted of instrument tests (validity and reliability tests), descriptive analysis, classic assumption tests (normality test, multicollinearity test, heteroscedasticity test and autocorrelation test), as well as path analysis with the help of SPSS and Sobel Test applications. The results showed that: (1) Customer reviews had a positive impact on consumer trust in Scarlett products on the Shopee Marketplace.(2) Product quality had a positive impact on consumer trust in Scarlett products on the Shopee Marketplace. (3) Customer reviews had a positive impact on consumer purchase intent for Scarlett products on the Shopee Marketplace. (4) Product quality had a positive impact on consumer purchase intent for Scarlett products on the Shopee Marketplace. (5) Trust had a positive impact on consumer purchase intent for Scarlett products on the Shopee Marketplace. (6) Customer reviews influenced consumer purchase intent for Scarlett products through the trust variable on the Shopee Marketplace., and (7) Product quality influenced consumer purchase intent for Scarlett products through the trust variable on the Shopee Marketplace.
Keywords: customer review, product quality, purchase intention