Aliyah, Mita Himatul (2025) PENGARUH STRUKTUR MODAL, PERTUMBUHAN PENJUALAN, LIKUIDITAS TERHADAP PROFITABILITAS DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI (Studi Perusahaan Sub Sektor Perdagangan Besar yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023). S1 / D3 thesis, Universitas Kuningan.

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Official URL: https://rama.uniku.ac.id

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, menggunakan indikator Debt to Aset Ratio (DER), pertumbuhan penjualan, dan likuiditas, menggunakan indikator Current Ratio (CR) terhadap profitabilitas menggunakan indikator Return on Aset (ROA) dengan ukuran perusahaan sebagai variabel moderasi. Teknik pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Jumlah sampel akhir yang digunakan sebanyak 13 perusahaan. Penelitian ini menggunakan data sekunder yang diperoleh melalui situs resmi Bursa Efek Indonesia (BEI). Penelitian ini merupakan penelitian kuantitatif dengan menggunakan analisis regresi moderasi. Hasil penelitian menunjukkan bahwa struktur modal dan likuiditas berpengaruh negatif dan signifikan sementara pertumbuhan penjualan berpengaruh negatif dan tidak signifikan. Selain itu ukuran perusahaan dapat memoderasi (memperkuat) pengaruh struktur modal dan likuiditas terhadap profitabilitas, sedangkan ukuran perusahaan tidak dapat memoderasi pengaruh pertumbuhan penjualan terhadap profitabilitas.
Kata kunci : Struktur Modal, Pertumbuhan Penjualan, Likuiditas, Profitabilitas, Ukuran Perusahaan

This study aims to analyze the effect of capital structure, measured by the Debt to Equity Ratio (DER), sales growth, and liquidity, measured by the Current Ratio (CR), on profitability, measured by the Return on Assets (ROA), with firm size as a moderating variable. The sampling technique used in this study was purposive sampling, with a final sample of 13 companies. The data used are secondary data obtained from the official website of the Indonesia Stock Exchange (IDX). This research is a quantitative study employing moderation regression analysis. The results show that capital structure and liquidity have a negative and significant effect on profitability, while sales growth has a negative but insignificant effect. Furthermore, firm size is able to moderate (strengthen) the effect of capital structure and liquidity on profitability, whereas firm size is not able to moderate the effect of sales growth on profitability.
Keywords: Capital Structure, Sales Growth, Liquidity, Profitability, Firm Size

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: Kata kunci : Struktur Modal, Pertumbuhan Penjualan, Likuiditas, Profitabilitas, Ukuran Perusahaan Keywords: Capital Structure, Sales Growth, Liquidity, Profitability, Firm Size
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: S.E Mita Himatul Aliyah
Date Deposited: 12 Jan 2026 02:25
Last Modified: 12 Jan 2026 02:25
URI: https://rama.uniku.ac.id/id/eprint/4487

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