Penelitian ini bertujuan untuk mengetahui (1) Pengaruh brand image terhadap keputusan pembelian Sepatu merek vans, (2) Pengaruh gaya hidup terhadap keputusan pembelian Sepatu merek vans, (3) Pengaruh country of origin terhadap keputusan pembelian Sepatu merek vans. (4) Pengaruh brand image, gaya hidup dan country of origin terhadap keputusan pembelian Sepatu merek vans. Penelitian ini dilakukan dengan metode kuantitatif, jumlah sampel dalam penelitian ini sebanyak 160 responden. Data dikumpulkan dengan menggunakan metode kuesioner, dianalisis dengan analisis regresi linier berganda dengan bantuan program SPSS 22 for windows. Hasil dari penelitian menunjukan bahwa (1) Brand image berpengaruh signifikan terhadap keputusan pembelian Sepatu merek vans, hal tersebut ditunjukan dari nilai thitung > ttabel, (2) Gaya hidup berpengaruh signifikan terhadap keputusan pembelian Sepatu merek vans, hal tersebut ditunjukan dari nilai thitung > ttabel, (3) Country of origin berpengaruh signifikan terhadap keputusan pembelian Sepatu merek vans, hal tersebut ditunjukan dari nilai thitung > ttabel , (4) Brand image, gaya hidup, dan country of origin secara bersama- sama mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian Sepatu merek vans hal tersebut ditunjukan dari nilai thitung > ttabel.
Kata Kunci : Brand Image, Gaya Hidup, Country Of Origin, Keputusan Pembelian

This study aims to determine (1) the influence of brand image on the decision to purchase Vans brand shoes, (2) The influence of lifestyle on the decision to purchase Vans brand shoes, (3) The influence of country of origin on the decision to purchase Vans brand shoes. (4) The influence of brand image, lifestyle and country of origin on the decision to purchase Vans brand shoes. This research was conducted using a quantitative method, the number of samples in this study was 160 respondents. Data were collected using a questionnaire method, analyzed using multiple linear regression analysis with the help of the SPSS 22 for windows program. The results of the study showed that (1) Brand image had a significant effect on the decision to purchase Vans brand shoes, This is shown by the calculated t-hit > table, (2) Lifestyle has a significant influence on the decision to purchase Vans brand shoes, this is shown by the calculated t value > table, (3) Country of origin has a significant influence on the decision to purchase Vans brand shoes, this is shown by the calculated t value > table, (4) Brand image, lifestyle, and country of origin together have a positive and significant influence on the decision to purchase Vans brand shoes, this is shown by the calculated t value > table.
Keywords: Brand Image, Lifestyle, Country Of Origin, Purchase Decision