Tujuan penelitian ini adalah untuk mengetahui : (1) Pengaruh brand trust, promosi penjualan, dan kualitas produk terhadap minat beli produk Teh Gelas. (2) Pengaruh brand trust terhadap minat beli. (3) Pengaruh promosi penjualan terhadap minat beli. (4) Pengaruh kualitas produk terhadap minat beli. Metode yang digunakan adalah metode kuantitatif dengan menggunakan analisis deskriftif dan verifikatif. Populasi dalam penelitian ini yaitu masyarakat yang berdomisili di Kabupaten Kuningan. Pengambilan sampel menggunakan rumus Lameshow dengan jumalah sebanyak 100 responden. Teknik pengambilan sampel yaitu non probability sampling dengan menggunakan metode purposive sampling. Teknik pengumpulan data dilakukan dalam penelitian ini yaitu dengan cara menyebar kuesioner dan pengukurannya menggunakan skala interval. Analisis data menggunakan regresi linier berganda yang dibantu dengan software IBM SPSS versi 23. Berdasarkan hasil penelitian yang telah dilakukan menunjukkan bahwa (1) Brand Trust, Promosi Penjualan dan Kualitas Produk secara simultan berpengaruh positif dan signifikan terhadap minat beli . (2) Brand Trust berpengaruh positif dan signifikan terhadap minat beli minuman teh gelas. (3) Promosi Penjualan berpengaruh positif dan signifikan terhadap minat beli minuman teh gelas. (4) Kualitas Produk tidak berpengaruh signifikan terhadap minat beli.
Kata Kunci : Brand Trust, Promosi Penjualan, Kualitas Produk, Minat Beli

The objectives of this research were to determine: (1) The influence of brand trust, sales promotion, and product quality on the purchase intention of Teh Gelas products. (2) The influence of brand trust on the purchase intention of Teh Gelas products. (3) The influence of sales promotion on the purchase intention of Teh Gelas products. (4) The influence of product quality on the purchase intention of Teh Gelas products. The method used was quantitative, employing descriptive and verificative analysis. The population in this research was the community residing in Kuningan Regency. The sample was taken using the Lameshow formula, totaling 100 respondents. The sampling technique was non-probability sampling using purposive sampling. The data collection technique used in this research was distributing questionnaires and the measurement was done using an interval scale. Data analysis was conducted using multiple linear regression aided by IBM SPSS software version 23. Based on the results of the research, it was shown that (1) Brand Trust, Sales Promotion, and Product Quality simultaneously had a positive and significant effect on the purchase intention of Teh Gelas products. (2) Brand Trust had a positive and significant effect on the purchase intention of Teh Gelas products. (3) Sales Promotion had a positive and significant effect on the purchase intention of Teh Gelas products. (4) Product Quality did not have a significant effect on the purchase intention of Teh Gelas product.
Keywords: Brand Trust, Sales Promotion, Product Quality, Purchase Intention