Penelitian ini dilakukan pada, Konsumen Teh Botol Sosro. Tujuan dari penelitian ini untuk mengetahui pengaruh sosial media marketing terhadap keputusan pembelian dengan minat beli sebagai variabel intervening. Populasi dalam penelitian in sebanyak 100 responden, metode pengumpulan data menggunakan kuesioner, teknis analisis data yang digunakan dalam penelitian ini adalah analisis jalur (path analysys). Hasil dari pengujian menyatakan bahwa (1) Sosial Media Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian (2) Sosial Media Marketing berpengaruh positif dan signifikan terhadap Minat Beli (3) Minat Beli berpengaruh positif dan signifikan terhadap Keputusan Pembelian (4) Minat Beli memediasi Sosial Media Marketing terhadap Keputusan Pembelian

Kata Kunci : Sosial Media Marketing, Minat Beli, Keputusan Pembelian

This research was conducted on Sosro Teh Botol consumers. The aim of this research is to determine the influence of social media marketing on purchasing decisions with purchase interest as an intervening variable. The population in this study was 100 respondents, the data collection method used a questionnaire, the data analysis technique used in this research was path analysis. The results of the test state that (1) Social Media Marketing has a positive and significant influence on Purchase Decisions (2) Social Media Marketing has a positive and significant influence on Purchase Interest (3) Purchase Interest has a positive and significant influence on Purchase Decisions (4) Purchase Interest mediates Social Media Marketing on Purchasing Decisions
Keywords: Social Media Marketing, Purchase Interest, Purchase Decision