Kerajinan keramik Terranovella yang berdiri sejak 2022 di Cirebon belum memiliki visual produk yang mampu menyampaikan informasi dan karakter produk secara optimal di media sosial. Penelitian ini bertujuan untuk mengembangkan visual foto produk keramik Terranovella melalui teknik fotografi still life sebagai media promosi, serta menerapkan teknik pencahayaan dan komposisi yang tepat untuk menonjolkan tekstur dan bentuk produk. Metode yang digunakan adalah pendekatan kualitatif melalui observasi, wawancara, dan studi literatur. Teknik fotografi still life digunakan untuk menonjolkan karakter dari produk keramik terranovella. Media utama yang digunakan adalah katalog cetak dan digital, didukung oleh media pendukung seperti cetak foto, poster, postingan instagram, x-banner, dan postcard. Hasil perancangan menunjukkan bahwa pendekatan visual yang konsisten dengan tone hangat, komposisi sederhana, dan tema visual yang kuat berpotensi meningkatkan daya tarik visual dan memperkuat komunikasi produk pada audiens.

Terranovella, a ceramic craft business established in Cirebon in 2022, has not yet developed product visuals capable of effectively conveying the aesthetic value and distinctive character of its products through promotional media. This study aims to develop visual representations of Terranovella’s ceramic products through still life photography as a promotional medium and to apply appropriate lighting and composition techniques to emphasize the texture, form, and visual character of the products. A qualitative approach was employed, utilizing observation, interviews, and literature review as data collection methods. Still life photography was selected to enhance and communicate the distinctive characteristics of Terranovella’s ceramic products. The primary media used in this project were printed and digital catalogs, supported by additional promotional media such as photo prints, posters, Instagram posts, X-banners, and postcards. The results indicate that a consistent visual approach featuring warm tones, simple compositions, and a strong visual theme has the potential to enhance the visual appeal of the products and strengthen product communication with the target audience.