Masriyadi, Ande (2025) VISUALISASI PROMOSI WISATA DESA BANTARAGUNG MELALUI VIDEO AERIAL. S1 / D3 thesis, Universitas Kuningan.

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Abstract

Desa Bantaragung merupakan salah satu destinasi wisata potensial yang terletak di wilayah Kabupaten Majalengka, Jawa Barat. Keindahan alam yang dimiliki desa ini belum sepenuhnya dikenal oleh masyarakat luas. Penelitian ini bertujuan untuk memvisualisasikan potensi wisata Desa Bantaragung melalui media video aerial sebagai sarana promosi yang menarik. Metode yang digunakan meliputi observasi, wawancara, studi pustaka dan dokumentasi, serta pengolahan video dengan pendekatan sinematik. Hasil akhir berupa video promosi berdurasi 3 menit yang menampilkan panorama alam serta objek wisata unggulan. Hasil pengujian alpha menunjukkan persentase sampai (62,5%) oleh ahli videografi dan hasil pengujian beta menunjukkan persentase sampai (99%) oleh audiens. Kesimpulan dari penelitian ini, video aerial bisa dibuat lebih menarik dengan pengambilan gambar dari berbagai sudut, pemilihan warna, serta musik dan narasi yang mendukung.

Bantaragung Village is one of the potential tourist destinations located in Majalengka Regency, West Java. The natural beauty of this village has not yet widely known to the public. This study aims to visualize the tourism potential of Bantaragung Village through aerial video as an attractive promotional medium. The methods used include observation, interviews, literature studies, documentation, and video editing with a cinematic approach. The final result is a 3-minute promotional video showcasing natural panoramas and prominent tourist attractions. The results of the alpha test showed a percentage of up to (62.5%) by videography experts and the results of the beta test showed a percentage of up to (99%) by the audience. The conclusion of this study is that aerial videos can be made more interesting by taking pictures from various angles, choosing colors, and supporting music and narration.

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: Visualisasi, Promosi, Wisata, Desa Bantaragung, Video Aerial, Visualization, Promotion, Tourism, Bantaragung Village, Video Aerial
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Fakultas Ilmu Komputer > S1 Desain Komunikasi Visual
Depositing User: S.Ds. Ande Masriyadi
Date Deposited: 24 Apr 2026 08:43
Last Modified: 24 Apr 2026 08:43
URI: https://rama.uniku.ac.id/id/eprint/5073

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