Tujuan penelitian ini adalah untuk mengetahui Pengaruh Pengetahuan Kewirausahaan dan Norma Sosial terhadap Intensi Berwirausaha dengan Internal Locus of Control sebagai Moderator pada Peserta Didik SMK Negeri kelas XII Se-Kabupaten Kuningan. Penelitian ini menggunakan pendekatan kuantitatif berjenis korelasional dengan metode survey. Populasi penelitian yaitu seluruh siswa kelas XII SMK Negeri Se-Kabupaten Kuningan berjumlah 5441 orang. Sampel ditentukan dengan rumus Slovin dan proportionate stratified random sampling sebanyak 373 orang. Teknik pengumpulan data menggunakan penelitian lapangan berupa angket yang dianalisis melalui regresi moderasi. Berdasarkan hasil penelitian diketahui bahwa pengetahuan kewirausahaan berpengaruh negatif secara signifikan terhadap intensi berwirausaha; Norma sosial berpengaruh positif secara signifikan terhadap intensi berwirausaha; Internal locus of control berpengaruh positif secara signifikan terhadap intensi berwirausaha; Internal locus of control memperlemah secara signifikan pengaruh pengetahuan kewirausahaan terhadap intensi berwirausaha; dan Internal locus of control memperkuat secara signifikan pengaruh norma sosial terhadap intensi berwirausaha siswa kelas XII SMKN di Se-Kabupaten Kuningan.

Kata Kunci: Pengetahuan Kewirausahaan, Norma Sosial, Internal Locus of Control, dan Intensi Berwirausaha

The purpose of this study was to determine the Influence of Entrepreneurial Knowledge and Social Norms on Entrepreneurial Intention with Internal Locus of Control as a Moderator on Grade XII State Vocational High School Students in Kuningan Regency. This study uses a quantitative approach of the correlational type with a survey method. The population of the study was all grade XII students of State Vocational High Schools in Kuningan Regency totaling 5441 people. The sample was determined using the Slovin formula and proportionate stratified random sampling of 373 people. The data collection technique used field research in the form of a questionnaire which was analyzed through moderated regression. Based on the results of the study, it is known that entrepreneurial knowledge has a significant negative effect on entrepreneurial intention; Social norms have a significant positive effect on entrepreneurial intentions; Internal locus of control has a significant positive effect on entrepreneurial intentions; Internal locus of control significantly weakens the effect of entrepreneurial knowledge on entrepreneurial intentions; and Internal locus of control significantly strengthens the effect of social norms on entrepreneurial intentions of grade XII SMKN students in Kuningan Regency.

Keywords: Entrepreneurial Knowledge, Social Norms, Internal Locus of Control, and Entrepreneurial Intentions