Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan
terhadap Kepuasan Pelanggan, Persepsi Harga terhadap Kepuasan Pelanggan,
Promosi terhadap Kepuasan Pelanggan, Kualitas Pelayanan, Persepsi Harga dan
Promosi terhadap Kepuasan Pelanggan pada Bisnis Jasa Transportasi Grab Online.
Jenis penelitian ini merupakan penelitian kuantitatif deskriptif. Penelitian ini
menggunakan kuisioner dengan pengukuran skala interval sebagai instrumennya.
Populasi dalam penelitian ini yaitu Mahasiswa PTS di Kabupaten Kuningan.
Sampel yang diambil sebanyak 160 responden dengan menggunakan teknik Non
Probability Sampling. Kemudian dilakukan analisis kuantitatif melalui uji
instrumen, uji asumsi klasik dan uji hipotesis. Teknik analisis yang digunakan
adalah analisis regreli linier berganda. Data hasil penelitian diolah menggunakan
SPSS 25. Hasil penelitian ini menunjukkan bahwa : (1) Kualitas Pelayanan,
Persepsi Harga dan Promosi secara simultan memiliki pengaruh terhadap Kepuasan
pelanggan (2) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap
Kepuasan Pelanggan (3) Persepsi Harga berpengaruh positif dan signifikan
terhadap Kepuasan Pelanggan (4) Promosi berpengaruh positif dan signifikan
terhadap Kepuasan Pelanggan.

This research aimed to determine the influence of service quality on
customer satisfaction, price perception on customer satisfaction, promotion on
customer satisfaction, and the influence of service quality, price perception, and
promotion on customer satisfaction in the Grab online transportation service
business. This type of research was descriptive quantitative. The research used a
questionnaire with interval scale measurements as its instrument. The population
in this research consisted of private university students in Kuningan Regency. The
sample consisted of 160 respondents selected using a non-probability sampling
technique. Quantitative analysis was then conducted through instrument tests,
classical assumption tests, and hypothesis testing. The analytical technique used
was multiple linear regression analysis. The research data were processed using
SPSS 25. The results of this study showed that: (1) Service quality, price perception,
and promotion simultaneously had an influence on customer satisfaction, (2)
Service quality had a positive and significant influence on customer satisfaction,
(3) Price perception had a positive and significant influence on customer
satisfaction, (4) Promotion had a positive and significant influence on customer
satisfaction.