Wulandini, Sri (2024) PENGARUH LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI DENGAN PERILAKU KEUANGAN SEBAGAI VARIABEL MODERATOR (Survei pada Alumni Pendidikan Ekonomi Universitas Kuningan Tahun Kelulusan 2019-2023). S1 / D3 thesis, Universitas Kuningan.

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Official URL: https://rama.uniku.ac.id

Abstract

Berdasarkan hasil pra penelitian, bahwa keputusan investasi pada alumni Pendidikan Ekonomi masih tergolong rendah. Hal ini terjadi karena kurang percaya diri ketika membuat keputusan investasi sendiri. Tujuan penelitian yaitu agar dapat mengetahui literasi keuangan mempengruhi keputusan berinvestasi melalui perilaku keuangan sebagai variabel moderasi. Jenis penelitian ini ialah deskriptif korelasional dengan pendekatan penelitian kuantitatif yang menggunakan metode survei. Populasi penelitian ini yaitu Alumni Program Studi Pendidikan Ekonomi Universitas Kuningan Tahun Kelulusan 2019-2023 dengan sampel sebanyak 97 responden dan teknik sampel nonprobability sampling dengan metode purposive sampling. Dengan metode analisis data regresi linier, Moderated Regression Analysis (MRA) serta uji hipotesis yang dibantu Program IBM SPSS Statistics 27. Hasil dari penelitian menemukan terdapat pengaruh positif literasi keuangan serta perilaku keuangan pada keputusan investasi, serta perilaku keuangan dapat memoderasi atau memoderator literasi keuangan yang berpengaruh pada keputusan investasi pada Alumni Program Studi Pendidikan Ekonomi Universitas Kuningan Tahun Kelulusan 2019-2023.
Kata Kunci: Literasi Keuangan, Keputusan Investasi, Perilaku Keuangan

Based on pre-research results, investment decisions among Economic Education alumni are still relatively low. This happens because of a lack of confidence in making your own investment decisions. The aim of the research is to find out how financial literacy influences investment decisions through financial behavior as a moderating variable. The type of research used is descriptive correlational with a quantitative research approach using survey methods. The population of this research is Alumni of the Kuningan University Economic Education Study Program for the 2019-2023 graduation year with a sample of 97 respondents and the sampling technique used is nonprobability sampling with a purposive sampling method. Using linear regression data analysis methods, Moderated Regression Analysis (MRA) and hypothesis testing using the help of the IBM SPSS Statisticss 27 Program. The results of the research found that there is a positive influence of financial literacy and financial behavior on investment decisions, and financial behavior as a moderating variable can moderate or moderating financial literacy which influences investment decisions among Alumni of the Kuningan University Economic Education Study Program for the 2019-2023 Graduation Year.
Keyword: Financial Literacy, Financal Behavior, Investment Decision

Item Type: Thesis (S1 / D3)
Uncontrolled Keywords: Literasi Keuangan, Keputusan Investasi, Perilaku Keuangan Financial Literacy, Financal Behavior, Investment Decision
Subjects: H Social Sciences > HG Finance
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > S1 Pendidikan Ekonomi
Depositing User: S.Pd. Sri Wulandini
Date Deposited: 01 Oct 2024 04:11
Last Modified: 01 Oct 2024 04:11
URI: https://rama.uniku.ac.id/id/eprint/1067

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