ABSTRAK
Meningkatnya penggunaan produk kosmetik, khususnya skincare, di kalangan remaja menyebabkan bertambahnya limbah kemasan kosmetik yang berpotensi memberikan dampak negatif terhadap lingkungan. Namun, pemahaman remaja mengenai dampak limbah kemasan kosmetik masih tergolong rendah. Penelitian ini bertujuan untuk merancang kampanye sosial mengenai dampak limbah kemasan kosmetik melalui media infografis bagi remaja usia 19–22 tahun di Kabupaten Kuningan. Metode yang digunakan dalam penelitian ini adalah Design Thinking yang terdiri dari tahap empathize, define, ideate, prototype, dan test. Pengumpulan data dilakukan melalui observasi, wawancara, studi pustaka, dan kuesioner. Hasil penelitian berupa perancangan tiga media infografis yang menyajikan informasi mengenai fenomena limbah kemasan kosmetik, dampaknya terhadap lingkungan, serta data terkait limbah kosmetik. Hasil pengujian menunjukkan bahwa media infografis yang dirancang mampu meningkatkan pemahaman remaja mengenai dampak limbah kemasan kosmetik. Selain itu, hasil uji kelayakan memperoleh rata-rata persentase sebesar 90,63%. Berdasarkan hasil tersebut, media infografis berhasil dirancang sebagai media informasi dan edukasi yang dapat membantu menyampaikan pesan mengenai dampak limbah kemasan kosmetik kepada remaja secara lebih mudah dan menarik.
Kata kunci: kampanye sosial, infografis, limbah kemasan kosmetik, edukasi lingkungan.

ABSTRACT
The increasing use of cosmetic products, particularly skincare products, among adolescents has contributed to the growth of cosmetic packaging waste, which may have negative impacts on the environment. However, adolescents' understanding of the environmental impacts of cosmetic packaging waste remains relatively low. This study aims to design a social campaign about the impacts of cosmetic packaging waste through infographic media for adolescents aged 19–22 years in Kuningan Regency. The study employed the Design Thinking method, consisting of the empathize, define, ideate, prototype, and test stages. Data were collected through observation, interviews, literature review, and questionnaires. The result of this study is a series of three infographic designs presenting information about the phenomenon of cosmetic packaging waste, its environmental impacts, and related waste data. The testing results indicate that the designed infographics were able to improve adolescents' understanding of the impacts of cosmetic packaging waste. In addition, the feasibility test obtained an average score of 90.63%. Based on these findings, the infographic media was successfully designed as an information and educational medium that effectively delivers messages about the environmental impacts of cosmetic packaging waste to adolescents in a clear and engaging manner.
Keyword: social campaign, infographic, cosmetic packaging waste, environmental education.